When I review BTTS and goal-based markets, I don’t start with preference. I start with criteria. These options look similar on the surface, but they reward different kinds of thinking. If you’re choosing between them, the wrong frame leads to noisy decisions.My goal here is simple: test each market against clear standards and recommend where each genuinely fits. No hype. Just...

When I review BTTS and goal-based markets, I don’t start with preference. I start with criteria. These options look similar on the surface, but they reward different kinds of thinking. If you’re choosing between them, the wrong frame leads to noisy decisions.My goal here is simple: test each market against clear standards and recommend where each genuinely fits. No hype. Just...